Creative Direction for Criterion Festival in Zürich. Adaptive design across multi media, for small and large print and digital use case.

Criterion was a three day long event that formed Europe’s leading interdisciplinary platform for thought leadership on sustainability and creativity, shaping the present and the future with new perspectives and inspiring us all to create a better world. Together with Agency “Designer’s Club” , I was able to design the key visual for the complete festival along with the adaptations.

More than 150 stands and trend-setting products from the realms of design, technology, craftsmanship and food culture will be on display, featuring manufacturers and distributors who take responsibility for their production methods and products seriously.

Criterion is an experience that will pique your curiosity for new ideas and approaches. We celebrate working together to affect positive change. Criterion is focused on a future with a future.